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Fashioning Japanese Subcultures
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Description
This second edition brings the definitive empirical work on Japanese youth fashion subcultures up-to-date for the 2020s, featuring three new chapters and essential updates in light of new fieldwork and globalized digital media.
Based on in-depth ethnographic fieldwork in Tokyo and illustrated with striking color images, Fashioning Japanese Subcultures gives a unique insight into how and why subcultures evolve and what they mean to their members. Defined by style and urban district, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Koenji, articulate identities, affiliations, and aspirations. Over the past 10 years social media has dramatically expanded the reach and impact of these cultural phenomena far beyond their traditional geographic groups, leading to worldwide adoption and adaptation.
This second edition features three new chapters on the global impact of anime, manga and cosplay, global youth subcultures and '-cores' in cyberspace and social media, and understanding Japanese subcultures through neofeminist and cyber feminist frameworks. Exploring each subculture over the decade since the last edition, it also features new fieldwork across Tokyo, New York and social media platforms, updated coverage of Euro-American perspectives in light of advancements in postcolonial theory, and new methodological sections on cyberethnography and auto ethnography.
Table of Contents
Part I: Introduction
1. Understanding Subcultural Studies
2. Placing Tokyo on the Fashion Map: A Brief History
3. Japanese Youth in a Changing Society
Part II: Geographically and Stylistically Defined Japanese Subcultures: Past and Present
4. Shibuya: The Youth in Outspoken Rebellion
5. Harajuku: The Youth in Silent Rebellion
6. Akihabara and Ikebukuro: Costume as Aspirations of Identity and Entertainment
7. Shinjuku and Koenji: Expressing Beliefs and State of Mind
8. The Cultivation of New Aesthetics and Professional Categories
Part III: Decentralization, Diversification, and Globalization
10: Japanese Subcultural Fashion in Anime and Manga
11: Virtual Neotribes Inspired by Japanese Subcultural Aesthetics
12: Japanese Youth Subcultures from Neofeminist and Cyberfeminist Perspectives
Conclusion
Appendix
Notes
Bibliography
Index
Product details
| Published | Aug 21 2025 |
|---|---|
| Format | Paperback |
| Edition | 2nd |
| Extent | 256 |
| ISBN | 9781350436626 |
| Imprint | Bloomsbury Visual Arts |
| Illustrations | 75 color illus |
| Dimensions | 9 x 6 inches |
| Publisher | Bloomsbury Publishing |
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